Bringing the Country to Me
I attended the stylish and functional Joules clothing AW18 press preview today. Press days give journalists and stylists the chance to see up close a brand’s new collection before it launches. With press day ‘season’ being overwhelming for us, brands make a huge effort to be memorable and Joules, with Task PR achieved that today. A space near Covent Garden had been totally transformed into a woodland wonderland perfectly evoking the family days in nature that inspired both the colour and print of the upcoming collection.
Everyday comfort in high-end fabrics were the order of the day with new adorable matching kidswear. Spot the difference between the girl’s and women’s khaki floral waterproof!
I desperately want this reversible bedding and am seriously considering more flora in the home with this green canopy to inspire me! The floral print was hand painted by Joule’s in-house artist before being recreated on homeware, footwear and womenswear.
Some of my favourite pieces from the women’s collections to look out for when they launch later in the year:
I hope you liked this blog post about the woodland wonderland I found near Covent Garden. Please leave me a comment and share if you did 😀 and check out Bossing It in a Man’s World; The Interview while you’re here!
Love Roxy xXx
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