Joules reversible bedding

A Central London Woodland Wonderland

Bringing the Country to Me

I attended the stylish and functional Joules clothing AW18 press preview today. Press days give journalists and stylists the chance to see up close a brand’s new collection before it launches. With press day ‘season’ being overwhelming for us, brands make a huge effort to be memorable and Joules, with Task PR achieved that today. A space near Covent Garden had been totally transformed into a woodland wonderland perfectly evoking the family days in nature that inspired both the colour and print of the upcoming collection.

Joules Homewear

Everyday comfort in high-end fabrics were the order of the day with new adorable matching kidswear. Spot the difference between the girl’s and women’s khaki floral waterproof!

Joules mother and daughter

I desperately want this reversible bedding and am seriously considering more flora in the home with this green canopy to inspire me! The floral print was hand painted by Joule’s in-house artist before being recreated on homeware, footwear and womenswear.

Joules reversible bedding

Some of my favourite pieces from the women’s collections to look out for when they launch later in the year:

Screen Shot 2018-08-13 at 17.37.10gold

I hope you liked this blog post about the woodland wonderland I found near Covent Garden. Please leave me a comment and share if you did 😀 and check out Bossing It in a Man’s World; The Interview while you’re here!
Love Roxy xXx

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